The competition among different websites, both old and new, for the top ranking just keeps getting intense with every passing day. While coming with the right type of content is important in getting more traffic, SEO and other factors such as coming up with the right content strategy for consumers and marketing also plays a vital role in website trafficking. These two should therefore go hand in hand in order to get the desired results. Some of the things you can try to help you get more traffic include:
Don’t underestimate social media
Billions of users across the world use social media platforms on a daily basis which means these platforms have the potential to get you your desired traffic. You have to first find out what type of content can get their attention faster and then post during peak hours to get more audience. For Facebook, you should try posting between 1pm and 4pm during weekdays, especially Thursdays and Fridays, and between midday to 1pm on weekends. For Twitter users, try posting between midday to 3pm during weekdays and all day on weekends. To get more LinkedIn users, post between 7am and 10am then again between 5pm to 6pm. According to hub spot, these are the times when traffic is heaviest on these sites.
TrafficExchange: A traffic exchange is a type of website which provides a service for webmasters in exchange for traffic. Exchanges enforce a certain credit ratio, which illustrates the number of websites the surfer must view in order to receive one hit through the program for their promoted website. Many sites offer the ability to upgrade one’s membership level for a more equal credit ratio. In practice, traffic exchange programs are generally used by small business owners or marketers who either want free advertising or use the exchange programs for low-budget advertisement campaigns.
Try guest posting
Before you do this, make sure the website you’re posting on has huge traffic that can be redirected to your website. Go for sites that have been around for long and don’t be afraid to reuse your content. Instead of writing new content every time, rewrite your old content but keep it interesting.
Create great content
Come up with amazing content that instantly catches the reader’s attention and don’t be afraid to link internally. Make sure it resonates with both the target audience and search engines for SEO purposes.
If your website is old, try performing a content audit to remove repeated content that no longer add value to the site. Remember to keep monitoring your website. This is the only way you’ll know whether you’re getting new traffic or recurring old visitors.
Image: Greg Gjerdingen