Pressrelease, Rolls-Royce, September 2020: The first Goodwood Ghost was a response to a whole new generation of clients, both in age and attitude. These men and women asked us for a slightly smaller, less ostentatious means to own a Rolls-Royce. The success of the product created for them fulfilled Rolls Royce’s most ambitious expectations. Over its ten-year lifespan, which began in 2009, Ghost has become the most successful model in the marque’s 116-year history.
Unique Group Of Clients
To create a new product that would resonate with Ghost clients for the next ten years meant Rolls Royce had to listen carefully to their demands. Today they set new standards in customer centricity by creating a completely new motor car for a unique group of Rolls-Royce’s clients.
These business leaders and entrepreneurs demand more of their Ghost than ever. They require a new type of super-luxury saloon that is dynamic, serenely comfortable and perfect in its minimalism.
Crafted From The Ground
The only components that Rolls Royce carried over from the first Goodwood Ghost were the Spirit of Ecstasy and umbrellas. Everything else was designed, crafted and engineered from the ground up. The result is the most technologically advanced Rolls-Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times.”
New Addition To Portfolio
In 2009, Rolls-Royce announced a new addition to its portfolio that offered something entirely different to its flagship Phantom. This product resonated with a new group of men and women who responded to the marque’s relentless pursuit of perfection in design, engineering and craftsmanship, but sought a more modest and minimalist expression of Rolls-Royce.
The execution of the first Goodwood Ghost, and its laser focus on meeting the demands of its clients, was an unmitigated success, and over the course of its ten-year lifecycle, this transformative motor car became the most successful product in the company’s 116-year history.
Additionally, Ghost’s decade-long market presence enabled the marque’s Luxury Intelligence Specialists to gather vital information about developing behaviours in how Ghost clients use their motor car, how they commission it and how they perceive Rolls-Royce.
The marque’s designers, engineers and craftspeople demanded the freedom to create a very specific personality for new Ghost. These men and women were only able to create an authentically super-luxury product without the constraints of platforms used to underpin lesser, high-volume vehicles. Hence, the Rolls-Royce proprietary aluminium spaceframe architecture.
In its most pared back form, the Rolls-Royce architecture is based around four fixed points, one at each corner of the motor car. The moveable aluminium bulkhead, floor, crossmembers and sill panels were positioned specifically to ensure new Ghost meets client expectations as a motor car that is equally enjoyable to drive as it is to be driven in. Two of the cast suspension mounting assembles were pushed to the very front of new Ghost, placing its 6.75-litre V12 behind the front axle to achieve an optimum 50/50 weight distribution.
To accommodate this without intruding on new Ghost’s interior suite, its overall length has grown by 89mm, compared to the first Goodwood Ghost, to 5546mm, and its overall width has grown by 30mm to 1978mm. Significant changes were also made to the double-skinned bulkhead and floor structure packaging.
These were undertaken to incorporate an all-wheel drivetrain, all-wheel steering and completely redesigned Planar Suspension System, which further enhances the marque’s hallmark Magic Carpet Ride. This was achieved without compromising the motor car’s low centre of gravity, which aids cornering dynamics.
Further capitalising on the marque’s aluminium expertise, the metal superstructure of new Ghost is 100% made of the material. The car’s outer body is rendered as one clean, expansive piece, flowing seamlessly from the A-pillar, over the roof and backwards to the rear of the car, recalling the seemingly one-piece coachbuilt Silver Dawn and Silver Cloud models.
Rolls Royce Engine
Client feedback asking for near-instant torque and near-silent running led the marque to further develop the Rolls-Royce 6.75-litre twin-turbocharged V12 petrol engine. A bespoke Ghost engine map was created to ensure ample performance for this dynamic motor car, delivering 563bhp/420kW and 850Nm/627lb ft of torque to the all-wheel steer, all-wheel drivetrain. Commensurate with clients’ expectations, maximum torque is available from just 1600rpm – only 600rpm above tick-over. To further refine its already remarkable acoustic properties, the air intake system incorporated larger porting to reduce engine presence in the interior suite.
The Most Technologically Advanced Rolls-Royce Yet
New Ghost is perfect in its simplicity. But creating this pure and detoxifying environment was one of the greatest challenges in the marque’s history. Indeed, new Ghost is the most technologically advanced motor car Rolls-Royce has ever produced.