Google changes its algorithm in a short time, and if you want to be at the top of the first page, you need to make sure that all your actions go in the right direction. Before you plan to upgrade your site, it’s essential to know the real cause of the problem. Don’t worry. Here is a list of 5 reasons why your site isn’t showing up on Google and how to fix it.

Wrong keyword selection

One of the most common reasons for a systematic drop in ranking is the wrong keyword. The keyword is a core component of an SEO strategy; It is an expression that helps users search for your products and services on the World Wide Web. It will even help Google distinguish its business from others. Therefore, you need to be very careful when choosing a keyword for your site, and you can even use the tools available on the Internet or intranet to help you analyze and choose the right keyword.

Poor confidence

Low self-esteem and low self-confidence can lead to outrage and inability to learn from disappointment and failure. Some people, as a rule, cannot refuse proposals for projects on the Internet and are still looking for packages, programs, and films for investment. These marketers and SEO-optimists are considered influential people, while others believe that their self-esteem is reduced even lower. They cover all needs at the expense of a significant investment of money and time. The confidence level of these people remains the same and does not behave like their sites. The poor person influences strategic SEO management skills and agrees with everyone.

Your site is not Spider-Friendly

Another reason for your low rating is that your site is non-spider friendly. To make it friendly to spiders, you need to work so hard to get the results you are looking for in your business. To do this, you must use a trusted server, continually update and pay attention to the XML site map to make sure that they do not have errors.

Your site is not suitable for mobile devices

Do you have a mobile site? Not? Seriously! Google, the world’s most popular search engine, says you shouldn’t miss out on a mobile-friendly website. To solve this problem and improve your visibility on the Internet or intranet, now move on to responsive design.

The quality of the site content is poor

Content is an essential component of a website that increases or lowers its Google ranking and very severely affects the opinion of the client. If the quality of your content is too low, this can lead to a downgrade of the site. So make sure you always use rich, high-quality content.

Conclusion

The bottom line is that to succeed in Google ranking, you need to learn new approaches and acquire the skills of distinguishing smart strategies from stupid ones to achieve on your site and gain trust. If in doubt, always consult a professional web design company or an experienced web designer who has experience with Google SEO.

Image: JD Lasica